- McLaren Racing has signed a multi-year partnership with the Hedera.com/blog/mclaren-racing-and-hedera-partner-to-expand-digital-fan-engagement/”>Hedera Foundation to use the Hedera public network for fan-facing Web3 experiences.
- The agreement names Hedera an Official Partner of the McLaren Mastercard Formula 1 team and the Arrow McLaren IndyCar Team.
- McLaren’s first Hedera use case will be a digital collectibles programme offering free-to-claim items during F1 Grand Prix weekends.
- Arrow McLaren digital collectibles will return for the 2026 IndyCar season, and the collectibles will include experiences, prizes, and incentives.
- Hedera branding will appear on McLaren cars, driver race suits, the №6 and №7 Arrow McLaren Chevrolets, and team kit; fans can learn more via the team’s Discord server.
McLaren Racing announced a multi-year partnership with the Hedera Foundation to use the Hedera public network for secure, fast, and compliant decentralized applications aimed at enhancing fan engagement. The deal names Hedera an Official Partner of the McLaren Mastercard Formula 1 team and the Arrow McLaren IndyCar Team, and it will link on-track activities with Web3 activations.
The partnership’s first deliverable is a digital collectibles programme built on Hedera. McLaren said fans should expect a series of free-to-claim collectibles released during F1 Grand Prix weekends, with the Arrow McLaren IndyCar collectibles returning for the 2026 season.
McLaren and Hedera said the motorsport-themed collectibles will include unique experiences, prizes, and incentives to deepen fan connection to the team. The organisations plan to iterate on these programmes to bridge physical and digital fan interactions while leveraging the network’s claimed trust and security properties.
“Innovation off the track is just as important as performance on it. Partnering with Hedera allows us to deliver cutting-edge Web3 experiences for our fans. We’re excited to welcome Hedera to the McLaren family as we continue to push boundaries on and off the track.” — Nick Martin, Co-Chief Commercial Officer, McLaren Racing.
“Working with one of the world’s most recognized sports brands is a big step for the Hedera ecosystem. It gives us a chance to show what Web3 can look like when it’s built on a network people can trust, and when it’s tied to experiences fans actually want. This partnership is the first phase of a longer program that we look forward to building together with McLaren Racing.” — Charles Adkins, CEO of HBAR, Inc.
Hedera branding will appear on the McLaren Mastercard Formula 1 car and driver race suits, as well as on the №6 and №7 Arrow McLaren Chevrolets and team kit. Fans can find more information through the team’s Discord server or in the original announcement linked in the full post full announcement.
✅ Follow BITNEWSBOT on Telegram, Facebook, LinkedIn, X.com, and Google News for instant updates.
Previous Articles:
- Crypto Rebounds: Trump Tariff Pivot, BitGo IPO, SKR Rally!!!
- Radix consultation confirms Feb 22 end, 5-month vesting now!
- Dimon: Trump’s 10% Credit Cap Would Cause Economic Disaster.
- X’s Product Chief Removes Scammer from Crypto Starter Pack!!
- Maple brings syrupUSDC, institutional yield, to Base L2 Now!
