- LINEUP Games, formerly UNKJD, has rebranded and launched a cross-platform gaming ecosystem integrating both Web2 and Web3 features.
- The company’s main game, Striker League, is now available on iOS and Android, with mini-games like Gold Striker on messaging platforms Telegram and LINE.
- LINEUP Games operates on Solana and Base blockchains, with plans to expand to TON and Kaia, introducing a new token for cross-chain utility.
- Key partnerships include collaborations with Meta, PUMA, AC Milan, and footballer Paulo Dybala to support global growth.
- Future plans involve more sports games and developer tools, focusing on user-friendly Web3 integration and broad player access.
LINEUP Games, formerly known as UNKJD, announced on May 19, 2025, in Tel Aviv that it has transitioned to a multi-platform, multi-chain gaming ecosystem. The company aims to unify the gaming experience for over 100 million players, integrating both traditional (Web2) and blockchain (Web3) technologies.
The rebranding reflects LINEUP Games’ broader direction to link mobile platforms, SuperApps, and several blockchains. Its core offering is Striker League, a 6 vs. 6 mobile soccer game available on iOS and Android. Additional releases include Gold Striker, a fast-paced mini-game now live on Telegram and LINE, targeting markets across Asia and users of popular messaging platforms.
LINEUP Games has started operating on the Solana and Base blockchains and is planning to expand to the TON blockchain for Telegram and Kaia for LINE. The company plans to launch a single token to support asset transfers, rewards, and progress across these chains. According to company statements, “existing $MBS holders will be entitled to an airdrop of the new ecosystem token.”
Global partnerships support LINEUP Games’ growth, including deals with Meta, PUMA, AC Milan, and footballer Paulo Dybala. These collaborations are designed to attract and onboard more users to the platform. Leadership at LINEUP includes veterans from Playtika and Azuki, which are known for their success in mobile gaming.
The company will use its existing infrastructure and intellectual property to develop additional sports titles. These new games will maintain a focus on competitive play, designed for users who prefer mobile devices.
The company has built Web3 features meant for mainstream audiences, providing tools like token-based rewards and digital collectibles without needing previous blockchain experience. Other features include staking, discounted in-game items, and seamless progression across all supported platforms.
For more information or to join the community, interested parties can visit the official LINEUP Games website or follow the project on X and Discord.
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