- World Liberty Financial’s WLFI token surpassed initial fundraising goals after receiving $30 million investment from crypto billionaire Justin Sun.
- The Trump-backed project aims to bridge traditional finance with decentralized finance through multiple products beyond its initial lending platform concept.
- Justin Sun became an official advisor following his investment, while World Liberty purchased $10 million in TRX tokens and WBTC.
- The project initially struggled with sales before Sun’s involvement, being restricted to non-U.S. and accredited U.S. investors.
- WLFI is positioned to become the fourth-largest initial coin offering (ICO) in history upon reaching its new fundraising target.
The Trump-endorsed crypto project World Liberty Financial has gained significant momentum after securing a $30 million investment from crypto entrepreneur Justin Sun, transforming from a struggling token sale into potentially one of the largest ICOs in history, according to project co-founder Zak Folkman at the CoinDesk Consensus Hong Kong conference.
“The goal of the project is being able to create progress to actually merge traditional financial institutions with decentralized finance,” Folkman explained, highlighting the project’s expanded vision beyond its initial concept as an Aave-based lending platform.
Originally announced in October by Donald Trump and his sons, World Liberty Financial faced initial challenges in reaching its $30 million fundraising target, with restrictions limiting participation to non-U.S. and accredited U.S. investors. The project’s trajectory changed dramatically following Sun’s investment, which led to his appointment as an official advisor.
In a strategic move, World Liberty invested $10 million in Sun-linked assets, including TRX tokens (the native cryptocurrency of the Tron blockchain) and WBTC (a Bitcoin derivative). This reciprocal investment strengthened the partnership between the two entities.
Recent controversy emerged when Blockworks reported that World Liberty had allegedly offered deals to crypto teams, promising portfolio inclusion in exchange for WLFI token purchases and additional fees. Folkman dismissed these claims, stating that the individual making such offers was not affiliated with the company.
The white paper outlines that WLFI functions as a governance token, granting holders voting rights and influence over the platform’s development decisions. This model follows established decentralized finance (DeFi) protocols, where token holders participate in key platform decisions.
Given the current trajectory, WLFI is approaching a milestone that would make it the fourth-largest ICO in cryptocurrency history, marking a significant achievement for a project that initially struggled to gain traction in the competitive crypto market.
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