JPMorgan: 89% of Family Offices Have No Crypto

Wealthy families skip crypto and gold, prefer AI for future investments.

  • 89% of global family offices report having no cryptocurrency exposure in their portfolios.
  • A majority (72%) also hold no Gold, showing limited appetite for traditional and emerging hedges.
  • Looking forward, 65% of families plan to invest in AI, dwarfing the 17% prioritizing crypto and digital assets.

A new report from JPMorgan Private Bank reveals that the overwhelming majority of the world’s wealthiest families continue to shun digital assets for their investment portfolios. The 2026 Global Family Office Report found 89% of global family offices have no crypto exposure.

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Consequently, this cautious stance extends to other hedges, with 72% holding no gold either. The findings suggest family offices rely on other approaches to manage geopolitical risks highlighted in the bank’s wealth report.

“Despite the headlines and hype around crypto and other digital assets, the vast majority of family offices (89%) remain on the sidelines,” the report stated. It notes an internal JPMorgan debate about cryptocurrency’s role in a portfolio given its high volatility.

However, some 17% of wealthy families said crypto was a future investment priority. Meanwhile, Artificial Intelligence dominated future plans, with 65% of families targeting it for upcoming allocations.

On average, these offices allocate about 75% of assets to public equities and alternatives. U.S. large-cap equities dominate public holdings while drawdown funds lead private investments.

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The report is based on interviews with 333 family offices across 30 countries. Participants had an average net worth of $1.6 billion.

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