- GoPro founder and CEO Nicholas Woodman is extending $20 million in financing to the struggling camera maker, which now trades at $0.73 per share.
- Woodman, once the highest-paid US CEO in 2014 with over $284 million in compensation, is issuing senior secured notes plus warrants to maintain control.
- The company’s market cap has fallen to roughly $123 million, and its shareholder equity turned negative in early 2026 after years of losses.
GoPro founder Nicholas Woodman is lending his own company $20 million to stay afloat, as the action-camera maker’s stock has collapsed 99% from its 2014 peak. According to the announcement, Woodman will provide senior secured notes plus warrants to purchase Class B shares, the class that already gives him majority voting control.
Woodman previously made over $284 million in a single year, making him the highest paid CEO in the US in 2014. He remains a billionaire today but is now the company’s lender of last resort.
“My financing reflects my enthusiasm for GoPro and its several go-forward opportunities,” Woodman said in the press release, adding that an independent board committee reviewed options and concluded the structure offered the most favorable terms. GoPro stock closed at $0.73 yesterday, down from $98 in October 2014.
GoPro had already cut Woodman’s salary to $1 in 2018, but his earlier compensation kept his fortune intact. The company’s revenue has fallen from $1.6 billion in 2015 to roughly $650 million in 2025, according to its earnings report. After years of losses, shareholder equity turned negative in the first quarter of 2026.
GoPro borrowed $50 million from Farallon Capital Management in August 2025, and Woodman’s family trust bought $2 million of stock in November. In May 2026, the board launched a review of strategic alternatives. By June, a going-concern warning appeared in an SEC filing. Woodman’s latest $20 million patch comes directly from the founder himself.
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