- Drake mentioned Bitcoin (BTC) in his new song, bringing cryptocurrency into mainstream music culture.
- The artist previously placed a $1 million Bitcoin wager on the 2022 Super Bowl outcome.
- References to Bitcoin in popular media highlight growing awareness and acceptance of digital assets.
- A recent report found about 4% of people worldwide hold Bitcoin, with adoption higher in developed countries.
- Institutional interest and products like exchange-traded funds (ETFs) are making Bitcoin more accessible.
Hip-hop artist Drake made a reference to Bitcoin (BTC) in his latest song, “What Did I Miss?”, released Saturday. The mention marks another sign of cryptocurrency making its way into mainstream popular culture for a broad audience.
In the track’s first verse, Drake compares life’s ups and downs to Bitcoin’s price swings. He raps, “I look at this shit like a BTC, could be down this week, then I’m up next week. I don’t give a fuck if you love me. I don’t give a fuck if you like me. Askin’ me ‘How did it feel?’ Can’t say it didn’t surprise me.” This follows Drake’s previous $1 million Bitcoin bet on the 2022 Super Bowl between the Cincinnati Bengals and Los Angeles Rams.
Mentions of Bitcoin are increasingly common in songs, television, and other forms of entertainment. This trend signals growing public awareness as the digital currency moves closer to widespread acceptance.
According to a March 2025 report by Bitcoin financial services company River, about 4% of the global population currently holds some Bitcoin. However, the report notes Bitcoin still accounts for less than 1% of its total potential user base. The report also indicates that adoption rates are higher in developed nations than in developing ones.
A previous outlook by Blockware predicted about 10% global adoption of Bitcoin by 2030, based on trends observed in the adoption of major technologies such as cars, electricity, and the Internet.
Institutional investment has also shaped recent Bitcoin trends. Companies like Strategy and Metaplanet have shifted to holding Bitcoin as a key part of their corporate treasury. Other organizations are using Bitcoin as protection against inflation, geopolitical issues, and economic fragmentation. The emergence of investment tools like Bitcoin ETFs (exchange-traded funds), which let users invest in Bitcoin without directly managing digital wallets, has helped both institutional and retail investors enter the market.
In cultural terms, mainstream figures and broader exposure are making Bitcoin a more familiar concept worldwide.
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