- Kevin Rose’s Digg revival will use Privy’s embedded wallet platform for user authentication.
- Privy enables email-based crypto wallet creation, removing technical barriers like seed phrases.
- The integration suggests potential future crypto functionality, possibly including token incentives for user contributions.
Kevin Rose is reviving the social news platform Digg with a crypto twist. The platform will integrate Privy, an embedded wallet solution, as its authentication system when it relaunches. This integration was confirmed by Rose himself in a post on Circle, a community feedback platform where early Digg contributors are gathering.
Simplifying Crypto Access
Privy, which is already used by popular Web3 applications including OpenSea and Pump.fun, allows users to create cryptocurrency wallets using just an email address. This approach eliminates technical complexities like seed phrases that have traditionally limited crypto adoption.
“Privy gives us all the modern and legacy authentication systems we’d like to support. Embedded wallets are a future-proof feature we’d like to have there from day one,” Rose explained in his Circle post. He added, “We want to preserve maximum optionality as we move into a world of trusted users, their attestations, and powering transparent AI agents.”
Rose announced in early March that he was bringing back the site alongside Reddit co-founder and fellow crypto enthusiast Alexis Ohanian. The original Digg, co-founded by Rose in 2004, was a pioneering social news aggregator.
Potential Crypto Features
While specific details about how Digg might incorporate cryptocurrency features remain unclear, Justin Mezzell, Digg’s new CEO, may have hinted at the direction when he told The Verge that a key challenge was “figuring out how to reward and promote users for doing good work” – a problem often addressed in crypto projects through token incentives.
Mezzell previously worked with Rose at Web3 company Proof and was the artist behind the Ethereum NFT collection Moonbirds, which gained significant popularity during its 2022 launch. Both Rose and Mezzell are returning to Digg after Proof was acquired by Yuga Labs, creator of Bored Ape Yacht Club, in February 2024.
The Proof venture had previously attracted criticism after raising more than $60 million – including $10 million from Ohanian’s VC firm Seven Seven Six – without fulfilling some of its ambitious goals. Rose indicated more information about the revamped Digg will be shared “in the coming weeks.”
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