- The Creators Coalition on AI was launched to establish rules on how Artificial Intelligence is trained and used in entertainment.
- The group is a cross-industry effort focusing on voluntary standards, separate from labor unions.
- Co-founder Joseph Gordon-Levitt said the coalition aims to apply public pressure and pursue legal or policy actions if required.
- The coalition includes writers, actors, and technologists concerned about unethical AI use without clear rules or compensation.
- More than 500 creators and industry guilds have signed the coalition’s letter, signaling wide support.
A coalition of writers, actors, and technologists launched the Creators Coalition on AI on Tuesday to promote enforceable standards on training and using artificial intelligence (AI) throughout the entertainment industry. This initiative emerges amid ongoing disputes involving strikes, lawsuits, and policy debates over AI’s role in creative work.
The coalition distinguishes itself as a cross-industry group, independent of labor unions or collective bargaining units, and is focused on building voluntary guidelines that might guide industry-wide practices and regulations. Co-founder and actor Joseph Gordon-Levitt credited filmmaker Daniel Kwan for inspiring the group and shared insights in a video posted on X, addressing concerns over companies rapidly deploying AI without clear terms for creators.
“We’re all facing the same threat, not from generative AI as a technology, but from the unethical business practices many big AI companies are guilty of,” Gordon-Levitt stated. He emphasized the coalition’s scope extends beyond traditional Hollywood to include creators such as YouTubers, podcasters, and newsletter writers.
Concerns about AI replicating scripts, voices, and performances without consent or payment have driven tensions in the industry, highlighted during the 2023 SAG-AFTRA and Writers Guild of America strikes and subsequent litigation. Since those events, several U.S. states have enacted AI regulations, although these rules face challenges from the Trump Administration’s efforts to establish a national standard.
Other founding members include actress and director Natasha Lyonne, filmmaker David Goyer, Randima Fernando of the Center for Humane Technology, and Dawn Nakagawa, president of the Berggruen Institute. Gordon-Levitt said the coalition relies on collective action, public advocacy, and, if necessary, litigation and legislation to protect creators’ interests.
The coalition’s letter has been signed by over 500 individuals, including prominent figures like Natalie Portman, Cate Blanchett, Ben Affleck, Guillermo del Toro, Aaron Sorkin, Ava DuVernay, and Taika Waititi. It also has backing from members of the Directors Guild of America, SAG-AFTRA, the Writers Guild of America, the Producers Guild of America, IATSE, as well as independent artists, executives, and technologists.
“We built this for the long haul, but we’re here, and we’re in the game,” Gordon-Levitt concluded. More details about the coalition and its efforts are available through the group’s website.
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