- Coinbase has formed a multi-year partnership with the Los Angeles Clippers, integrating its presence at the team’s new $2 billion Intuit Dome.
- The partnership includes fan engagement initiatives, exclusive merchandise, and digital collectibles, with Coinbase offering $5 in Bitcoin to new users.
- Coinbase branding will be prominently displayed throughout the Intuit Dome, marking a continued crypto presence in LA sports venues.
- This adds to Coinbase’s expanding sports portfolio, including partnerships with the NBA, WNBA, Golden State Warriors, and international teams.
- Crypto sports sponsorships have increased by over 200% in 2024 compared to 2023, according to CoinGecko research.
Coinbase Expands Sports Presence with LA Clippers Partnership
Coinbase, a leading cryptocurrency exchange, announced a new multi-year partnership with the Los Angeles Clippers on Friday.
The collaboration positions Coinbase as an official partner at the NBA team’s newly constructed $2 billion Intuit Dome.
Partnership Benefits and Fan Engagement
The partnership introduces multiple fan-focused initiatives, including limited-edition merchandise and exclusive physical and digital collectibles.
Coinbase will provide new and existing users with $5 in Bitcoin (BTC) when creating an account, along with season-long benefits.
"Coinbase aims to leverage this partnership to educate and engage the Clippers’ fan base about blockchain technology and cryptocurrency," a Coinbase representative stated to Decrypt.
The representative emphasized their mission to "provide a fun and safe pathway for fans to explore the transformative potential of these technologies and drive mainstream adoption."
Strategic Venue Presence
The partnership includes prominent Coinbase branding throughout the Intuit Dome’s interior.
This maintains the crypto industry’s presence in Los Angeles sports venues, as the Clippers previously played at crypto.com Arena alongside the Lakers and WNBA’s Sparks.
Expanding Sports Portfolio
Coinbase maintains existing partnerships with both the NBA and WNBA.
The exchange recently established a partnership with the Canadian Football League and renewed its agreement with Bundesliga’s Borussia Dortmund.
In October, Coinbase also announced a partnership with the NBA’s Golden State Warriors.
Industry Trend Analysis
According to CoinGecko’s September report, crypto sponsorship deals in major sports have increased by more than 200% compared to 2023.
This surge indicates growing integration between cryptocurrency companies and professional sports organizations.
The financial terms of the Clippers partnership remain undisclosed.
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