Coinbase Considers Main App Self-Custody Rollout

Coinbase considers integrating self-custody into its main app amid bullish stock sentiment

  • Coinbase CEO Brian Armstrong indicated the company is considering adding a self-custodial onboarding flow to its main consumer app.
  • Armstrong stated the technical integration would be a “major architectural lift” due to deep dependencies, explaining why the feature debuted on the Base App first.
  • Retail sentiment for Coinbase stock (COIN) remained “extremely bullish” as chatter reached “extremely high” levels following the announcement.

Coinbase CEO Brian Armstrong revealed on Wednesday that the exchange might add a self-custody option directly within its flagship app. This move would let users choose between managed and self-custody wallets in one unified experience. Consequently, this represents a significant strategic shift as Coinbase prepares for broader decentralized finance adoption.

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Armstrong cautioned that rolling this feature into the main app requires a “major architectural lift.” He detailed the complex technical dependencies involved in such a change. The company initially launched self-custody on its Base App to build on a new technical foundation more rapidly.

“But if it works in Base App, we may invest in the main Coinbase app as well. Self-custody has many benefits,” Armstrong stated. The potential expansion signals a commitment to giving users greater control over their digital assets. This development coincides with positive market activity for the company’s stock.

Coinbase shares (COIN) traded 0.98% higher on the day of the announcement. Meanwhile, retail sentiment on Stocktwits stayed in “extremely bullish” territory amid elevated discussion.

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