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Coinbase Aims to Replace Banks With Crypto Super App, CEO Says

Coinbase Unveils Plans to Become a Crypto Super App, Expanding Integrated Financial Services and Bitcoin Rewards

  • Coinbase aims to become a full-service crypto “super app” to replace traditional banks.
  • CEO Brian Armstrong announced plans for integrated financial services such as payments, credit cards, and crypto rewards.
  • Armstrong criticized high fees in traditional banking and called for lower transaction costs using crypto.
  • Coinbase is developing a credit card offering 4% Bitcoin rewards and has added decentralized finance (DeFi) tools for USDC lending.
  • Recent U.S. regulatory changes, including the GENIUS Act, are impacting the company’s product rollouts and partnerships.

Coinbase CEO Brian Armstrong has outlined the company’s strategy to become a comprehensive digital financial platform that rivals conventional banks. Armstrong discussed the plan in a recent interview with Fox Business, describing a future where Coinbase serves as users’ main financial account and delivers an all-in-one financial experience.

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Armstrong confirmed that Coinbase intends to launch integrated services including payments, credit cards, and crypto-based rewards. He expressed a desire to offer a 4% Bitcoin rewards credit card, aiming to simplify and improve financial transactions for users by leveraging blockchain technology.

“Yes, we do want to become a super app and provide all types of financial services,” Armstrong said in the interview. “We want to become people’s primary financial account and I think that crypto has a right to do that.” He criticized current payment systems for charging high transaction fees, asking, “Why are we paying two to three percent every time we swipe our credit card? It’s just some bits of data flowing over the internet. It should be free or close to it.”

Armstrong indicated that the timing for this expansion is right, due to increasing regulatory clarity in the United States. He cited legislation such as the GENIUS Act and progress on broader market structure bills in the Senate, saying, “The freight train has left the station” for clearer rules. Coinbase has also formed partnerships with established banks like JPMorgan and PNC, but Armstrong noted that these institutions often follow different policies.

In addition to its push for broader financial services, Coinbase now lets users lend USD Coin (USDC), a stablecoin pegged to the U.S. dollar, directly inside its app through a decentralized lending protocol called Morpho. This allows users to potentially earn yields up to 10.8%. The company introduced this feature despite the GENIUS Act, which restricts some yield-bearing stablecoin products. Groups like the Bank Policy Institute have raised concerns about regulatory loopholes, but Coinbase maintains that stablecoins offer a modern alternative to outdated banking models.

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For further updates, Armstrong’s full comments can be found on his official X account.

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