Bitcoin Searches Hit Yearly High as Price Drops to $60K

Worldwide Google searches for “Bitcoin” hit a 12-month high in early February 2025, provisional data shows, as the cryptocurrency’s price plunged below $60,000. This surge in search activity underscores heightened retail attention during significant market volatility.
The previous search peak occurred in November 2024 when Bitcoin first fell below the $100,000 mark. Consequently, analysts often view search interest as a key indicator of mainstream engagement during major price movements.
Bitcoin dropped approximately 26% from around $81,500 on February 1 to roughly $60,000 within days, according to CoinMarketCap. It subsequently rebounded to trade near $70,740 at the time of the original report.
Some observers believe the lower price range is attracting new buyers. Bitwise head of Europe, André Dragosch, said, “Retail is coming back.”
Meanwhile, CryptoQuant’s Julio Moreno noted U.S. investors are purchasing Bitcoin post-drop. He stated the Coinbase premium turned positive for the first time since mid-January.
However, broader market sentiment remains deeply negative. The Crypto Fear & Greed Index fell to an “Extreme Fear” score of 6, nearing June 2022 lows.
This severe sentiment shift has led some to see a potential opportunity. Analyst Ran Neuner argued “every single metric is telling you that Bitcoin has never been more undervalued on a relative basis.”