- Spain’s CNMV has registered the country’s first legally compliant tokenized shares through Beself Brands’ BeToken offering under Law 6/2023.
- BeToken represents actual equity in a €21 million turnover consumer goods company, offering genuine ownership rights including voting and dividends.
- The company will issue 2.97 million tokens from a maximum supply of 17.8 million in its July 24, 2025 Phase 1 sale.
- Built on Polygon using ERC-3643 standards with mandatory AML/KYC verification for all token holders and transfers.
- The approval positions Spain among the first EU nations to move tokenized securities from experimental to mainstream adoption.
Beself Brands has launched BeToken, the first offering of regulated tokenized shares in Spanish history, after the CNMV otherwise called the Spanish National Securities Market Commission registered URSUS-3 Capital as the ERIR (Entity Responsible for Registration and Records).
This means that individuals can now seamlessly invest in a real-world growing company digitally, securely, and most importantly, legally.
BeToken’s launch is not merely the arrival of a new product into the financial markets, most definitely not, it is the beginning of a new structure; one that commingles blockchain’s inherent transparency, immutability, and permanency with legal certainty.
Also, this approval puts the Western European country at the vanguard of real-time innovation. Spain becomes one of the first countries on the continent and globe to take tokenized securities beyond theory into the mainstream realm.
Law 6/2023: How it Pushed Financial Innovation
The foundation for this groundbreaking move was laid by the famous Law 6/2023—a March 2023 reform that aimed to modernize and streamline regulations for the budding Spanish securities market.
The legal recognition of blockchain as a distributed ledger technology (DLT) in line with the EU’s recent directives particularly in the areas of DLT and crypto-related assets, opened the door for this innovation, with Beself Brands’ BeToken the first to walk through it.
This legal walk was further clarified by Law 5/2021 which exempts public companies under €8 million in valuation from filing a formal prospectus. Together, these pre-existing laws accelerated BeToken’s development and subsequent launch.
CNMV’s filing under 2025070482 officially made BeToken the country’s first fully compliant tokenized shares.
Democratizing Access; Fans to Shareholders
Over the last few years, the tokenization of real-world assets (RWAs) has only been a buzzword regurgitated across the internet, most of the time attached to unregulated projects. Beself Brands changes the narrative, merging regulated finance and blockchain technology.
As a thriving European consumer goods company behind Mc Haus, FITFIU Fitness, as well as other popular lifestyle brands, Beself Brands is offering its capital to the public. With an annual turnover of over €21 million alongside a strong presence on global platforms like Merlin, Amazon, and Leroy, this e-commerce operator is allowing regular individuals to invest in a growing company.
Each BeToken is a representation of one genuine and legally-backed share in Beself Brands, giving investors real ownership rights some of which include voting rights, access to dividends, and transparent insights into the company’s day-to-day activities. This approach will foster a deeper connection between the company and its community.
“We want people who use our products to also be part of our story. BeToken is how we connect community and capital,” says the company’s spokesperson.
Technology Meets Security
Built on the advanced Polygon network, Beself Brands is pioneering a paradigm shift in compliance. It leverages the ERC-3643 token standard to ensure AML/KYC checks for investors, allowing only verified participants to hold and transfer tokens, enabling on-chain compliance, and issuer-controlled operations while utilizing Ethereum and Polygon’s interoperability feature.
Other security tools include:
- ONYZE: An essential component of the Beself Brands ecosystem that provides cutting-edge digital custody solutions that safeguard users’ identities and the token.
- Token City embellishes the platform, delivering a sophisticated infrastructure for issuing and managing tokens, resulting in a seamless investor onboarding process.
- Unknown Gravity leads the communication aspect of the ecosystem, ensuring that all of the existing complexities are translated into easily accessible information for investors and the entire Beself Brands community.
July 24, 2025: Phase 1 Sale Date
With a maximum supply of 17,841,900 BeTokens and an initial offering of 2,971,200 scheduled to be issued at the upcoming July 24, 2025, phase 1 sale, Beself Brands is giving low and high-income individuals an opportunity to become shareholders of a growing European brand with a proven track record.
“This is more than just a token. It’s proof that innovation and regulation can work together—and that anyone can be part of the value they help create,” the Beself Brands team concludes.
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This article was created in partnership with the featured company to share information about its products or services. Views, thoughts, and opinions expressed in this article belong solely to the author, and not necessarily to the author’s employer, organization, committee, or other group or individual. The content is based on provided details and should not be considered financial or investment advice. Readers are encouraged to do their own research before making any decisions.
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