Amazon Stock 2025 Forecast: Analysts Set Targets $250-$300

Amazon stock forecasted to reach $250-$300 by end of 2025, driven by rapid AWS AI growth and strong advertising, despite rising capital expenditures and competitive risks

  • Amazon stock is forecasted to reach price targets between $250 and $300 by the end of 2025, according to 61 Wall Street analysts.
  • The consensus price target averages about $295, indicating a potential upside of over 30% from current prices around $226.
  • Amazon Web Services (AWS) continues to drive growth, accounting for 66% of the company’s operating income despite representing 18% of total revenue.
  • AWS’s Artificial Intelligence (AI) business is expanding rapidly, growing at a triple-digit year-over-year rate.
  • Risks include increased capital expenditures, competitive pressure from Microsoft Azure and Google Cloud, as well as macroeconomic and regulatory challenges.

Amazon stock carries optimistic forecasts for the end of 2025, with analysts setting price targets ranging from $250 to $300. Current trading prices hover near $226. The collective target consensus stands around $295, reflecting about a 30% increase, based on evaluations from 61 Wall Street analysts.

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The positive outlook is supported by strong performance in key segments, especially in cloud computing and advertising. According to MarketBeat, the stock holds a “Moderate Buy” rating, while Stock Analysis reports a “Strong Buy” consensus from 47 analysts, with a price target near $284. Both platforms reflect broadly aligned confidence in the company’s financial outlook.

Growth is largely attributed to Amazon Web Services (AWS), which reported a 19% year-over-year revenue increase in Q3 2025. AWS delivers significant profitability, comprising 66% of Amazon’s operating income despite only 18% of its revenue. CEO Andy Jassy highlighted the AI segment’s rapid expansion, noting it is a “multibillion-dollar revenue run rate business” growing at a triple-digit rate year over year.

The advertising division also contributes to growth, posting 24% revenue growth to $17.7 billion in Q3. This high-margin sector continues to outperform expectations, enhancing the overall earnings forecast.

However, risks remain. Capital expenditures are projected to rise to $90 billion in 2025 from $75 billion in 2024. Competitive threats from Microsoft Azure and Google Cloud are under close watch. Additionally, macroeconomic conditions affect consumer spending in retail segments, and regulatory scrutiny persists as a concern.

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Despite these challenges, the Amazon earnings forecast anticipates the company will meet these price targets by the end of 2025, reflecting confidence based on current financial indicators and market dynamics.

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