The 21st Century boasts of a globalized economy within which technology plays a pivotal role in everything people do. The Video Content industry has thrived due to technological advancements in recent years. Blockchain has made a name for itself as one of the fastest-growing technologies in the world that can penetrate any industry and change it for the better.
Considering how centralized the Video content industry is if Blockchain was to bring its decentralized system to this realm, its novel database architecture, authentication, and maintenance of various operations would get more streamlined since every process depends upon the agreement of several parties instead of a single central authority. Now combine this technology with Artificial Intelligence (AI), a technological advancement that enables machines to act more intelligently. AI enables Video Content machines to learn from a huge amount of data and apply that knowledge for efficient decision-making for the end user/viewer.
How is Video Content Changing?
The media/entertainment industry has witnessed a couple of emerging technologies revolutionizing how Video Content reaches the masses. Here are some of the notable techs refurbishing the video content arena:
Virtual reality (VR) puts people right in the center of the action by transporting them (the viewers) into the middle of an experience to help form a better connection with the content.
5G and Wi-Fi 6
These data networks enhance browsing and streaming speeds, making viewing video content a flawless experience.
Advertisers and creators find it tough to get their content to the masses and earn a meaningful amount due to parasitic ad-blocking software. Users visiting Video Content platforms might get blocked for using such software. Such a scenario calls for AI to learn what users want – instead of blocking them – and serve different ads to the user experiences they fit into.
Wearable devices are changing how consumers access content as they are ideal for quick updates before users get the full story later. With wearable technology, Video Content platforms can deliver videos in trimmed-down formats without losing the essence of the point they want to relay.
End of the Cookie
Blocking third-party cookies might seem like a blow to some advertisers, but it also means that content publishers will hold the coveted first-party data. The death of the Cookie could impact content publishers that rely solely on advertising income. Still, it allows them to reimagine what’s possible with first-party data and foster direct relationships.
How Blockchain-AI Positively Impacts the Video Content Space
To get a clear picture of the impact the union between Blockchain and AI has on the Video Content industry, one should dive deep into the AIWORK project. The project leverages the prowess of Ai, powered by Blockchain, to help facilitate a marketplace of crowdsourced AI Human Experts to help create, verify and validate AI data sets that make AI smarter in the Video Content space.
The inner workings of the Video Content industry are already characterized by the lack of visibility, transparency, and auditability of some of its processes. When you bring the payment processes for content creators into such an environment, you realize that asset transactions are less efficient, thus generating both revenue leakage and extra costs. Using Blockchain technology in this industry, AIWORK can rid itself of such issues as it boasts of efficient features such as privacy, transparency, trust, and security.
Blockchain keeps the video content records accurate and authenticates access and uploads from creators and advertisers. At the same time, the AI machinery used by AIWORK identifies patterns in the data stream for efficient decision-making. Blockchain-AI is evolving as a unit and has prospects to be used in many other industries, revealing its potential to bring revolutionary change worldwide.
The future of the Video Content industry is bright if projects like AIWORK keep doing what they are doing and bettering their systems. AIWORK has already revealed to the world that by changing how we gather and deliver content, we can free ourselves from the grasp of the tech giants monopolizing the industry. The project promises operations-focused, customer experience, and revenue-generating ecosystems through Blockchain and AI in Video Content.