Trump’s Truth Platform Unveils Six New Financial Products Including ETFs and SMAs

Trump Media registers 'Made in America ETF' trademark after crypto investment fintech launch

  • Trump Media and Technology Group expands into financial services with six new investment products under Truth.fi brand.
  • New offerings include specialized ETFs focused on American manufacturing, energy independence, and Bitcoin investments.
  • Company partners with Charles Schwab for $250 million custody arrangement for managed accounts.
  • Yorkville Advisors affiliate signed as investment consultant for new financial products.
  • Launch follows recent expansion into streaming services with Truth+ platform.

Trump Media and Technology Group (TMTG) is broadening its digital empire into financial services, registering six new investment products that span exchange-traded funds (ETFs) and separately managed accounts (SMAs) under its Truth.fi brand.

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The company’s financial services expansion introduces three distinct investment themes through paired ETF and SMA offerings. The Truth.fi Made in America products focus on domestic manufacturing, while the Energy Independence vehicles target U.S. energy sector investments. The Bitcoin Plus products aim to capture opportunities in digital assets and cryptocurrency markets.

Charles Schwab will serve as custodian for up to $250 million in assets and collaborate with TMTG to develop the SMA products. These separately managed accounts typically provide high-net-worth investors with personalized portfolio management strategies and greater control over their investments compared to traditional mutual funds.

The expansion follows TMTG’s recent launch of its Truth+ streaming service, demonstrating the company’s strategy to diversify beyond social media. “Bitcoin, cryptocurrency or titles related to digital assets” will play a significant role in the new financial services platform, according to company statements.

To ensure professional management of these new investment vehicles, TMTG has established a partnership with a Yorkville Advisors affiliate, which will provide investment consulting services. However, these new financial products still await regulatory approval before they can be offered to investors.

Industry analysts note that this move places TMTG in direct competition with established financial services providers, particularly in the growing market for themed ETFs and digital asset investment products. The success of these offerings will largely depend on regulatory clearance and market reception to politically-aligned investment products.

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