- Donald Trump‘s family moves to invest $3 billion in cryptocurrencies, including Bitcoin.
- Trump Media & Technology Group aims to raise $2 billion through equity and $1 billion through a convertible bond.
- The company plans to create a major Bitcoin reserve, positioning itself as a key corporate investor in digital assets.
- President Trump, his sons, and key allies are actively promoting the investment ahead of a major crypto event in Las Vegas.
- Trump Media, despite recent financial losses, is expanding into crypto through NFTs, meme coins, and partnerships in the digital asset sector.
President Donald Trump’s family has announced plans to invest $3 billion in cryptocurrencies, with a focus on Bitcoin, as part of an effort to expand their business interests into digital assets. The investment will come through Trump Media & Technology Group, best known for the Truth Social app, as the company seeks new revenue opportunities.
The group intends to secure $2 billion by issuing 58 million shares to about 50 institutional investors, and raise another $1 billion through a convertible bond, according to the Financial Times. The funds will be used to build a significant Bitcoin reserve, described as a “bitcoin Treasury” by company officials.
Devin Nunes, Chief Executive Officer of Trump Media & Technology Group, said in a statement, “We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets.” The company, which went public about a year ago, has since posted losses—reporting a $32 million loss last quarter on just $820,000 in revenue.
President Trump, who owns just over 50% of Trump Media stock, has stated his ambition to make the United States the “crypto capital of the world.” His stake in the company, valued at about $2.7 billion, is managed through a blind trust handled by his family.
The company announced its new investment approach ahead of a major crypto investors’ gathering in Las Vegas, where Vice President JD Vance and Trump’s sons, Don Jr. and Eric Trump, are expected to speak, along with Trump’s advisor on crypto, David Sacks.
Beyond Truth Social, the family’s broader moves in crypto include selling NFTs (digital collectibles), launching a meme coin, and investing in ventures such as American Bitcoin and World Liberty Financial, a cryptocurrency exchange.
Last week, over 200 top cryptocurrency investors attended a private dinner with President Trump at his Washington D.C. golf course to celebrate their $400 million investment in the $TRUMP meme coin. The president addressed guests, stating, “A lot of sense in crypto, a lot of common sense,” and emphasized his commitment to put country over business interests.
Some Democratic leaders and ethics experts have raised concerns about these activities, suggesting they benefit Trump personally. President Trump responded by referencing similar claims involving the Biden family, saying, “Ultimately, no matter what it is, I always put the country way ahead of the business.”
Photographs and videos from the dinner were shared on social media by attendees. Many of the memecoin investors were from outside the U.S., with details about their background checks not disclosed.
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