- Tesla registrations in California fell to 179,656 in 2025, down from 202,865 the prior year.
- Tesla market share dropped to 9.9% from 11.6%, placing it behind Asian brands like Toyota and Honda.
- Overall EV registrations in California declined to 20.9% of the market, down from 22%, the first year-over-year drop since 2020.
- Toyota remained the top-selling brand with 322,068 registrations, an 11.6% increase; Lexus rose 4.8% to 65,623 units.
- Lucid saw registrations jump 58.7% to 3,910 units, nudging its market share to 0.2%.
According to published data, registrations for Tesla vehicles in California fell to 179,656 in 2025 from 202,865 in 2024, reducing the company’s state market share to 9.9% from 11.6%. The decline left Tesla behind Asian automakers such as Toyota and Honda in statewide brand rankings.
Other electric vehicle makers also lost ground but not as sharply in share. Registrations for Polestar fell 42%, and Rivian declined 7.5%, while Lucid increased registrations 58.7% to 3,910 units, lifting its market share to 0.2%.
EVs made up 20.9% of California’s light-vehicle market in 2025, down from 22% in 2024 — the first yearly drop since 2020. Despite the slide in EV share, the Model Y and Model 3 remained among the state’s best-selling vehicles, with the Model Y the top-selling EV in 2025.
Across all fuel types, Toyota was the best-selling brand with 322,068 registrations, an 11.6% increase that raised its market share to 17.8%. Lexus registrations rose 4.8% to 65,623 units.
Overall light-vehicle registrations rose 3.3% from 2024 to 2025, but the dealer association projects a 1.5% drop in 2026 as transaction prices approach $50,000. “Additionally, tariffs will almost certainly lead to rising vehicle prices, the labor market is weakening, and household incomes are barely keeping pace with inflation,” the association said.
Retail investor sentiment on social platforms showed bullish interest in Tesla and Lucid, while sentiment for Toyota and Rivian was neutral. Over the past 12 months, Tesla shares rose about 8% and Toyota shares about 22%.
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