- Legendary director Steven Spielberg stated at SXSW 2026 that he has never used AI in his filmmaking, asserting “I am not for AI if it replaces a creative individual.”
- While supportive of AI in other fields, Spielberg emphasized his writers’ room has no place for it, noting “All the seats are occupied” and “There’s no empty chair with a laptop on it.”
- The entertainment industry is deeply divided on AI, with studios like Netflix investing heavily in the technology while others, including major actors and AMC Theatres, push back against its use.
At the SXSW 2026 festival, iconic filmmaker Steven Spielberg revealed he has never used Artificial Intelligence in his directorial work, despite his films often exploring technological frontiers. The director, promoting his new sci-fi film “Disclosure Day,” firmly opposed using AI for creative tasks that could displace human artists.
Spielberg clarified he supports AI “in many disciplines,” but not within his own creative process. Consequently, he maintains a fully human writers’ room, symbolically leaving no seat for an AI tool.
His comments arrive as Hollywood wrestles with AI’s implications, with studios simultaneously accusing AI firms of copyright infringement and experimenting with the technology. For instance, Netflix recently paid up to $600 million to acquire Ben Affleck’s AI startup InterPositive.
The streaming giant considers generative AI a valuable creative aid when used transparently. However, industry pushback is significant, with a coalition of top actors and directors advocating for enforceable AI standards.
Meanwhile, AMC Theatres recently blocked an AI-generated short film from its pre-roll advertising. This action suggests the debate over AI’s role, and audience acceptance, remains far from settled.
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