- MSCI decided not to exclude Bitcoin and crypto-treasury companies from its indexes, saying more research is needed to distinguish investment firms from those holding digital assets.
- Strategy (MSTR) shares rose about 2.5%, valuing the company at roughly $48.8 billion after the MSCI news.
- Michael Saylor‘s firm announced a new bitcoin purchase of about 1,286 BTC for $116 million.
- The firm reports total holdings of 673,783 BTC at an aggregate purchase cost of about $75.0 billion and an average purchase price near $50,500 per BTC as of January 4, 2026.
- Among 16 analysts covering the stock, 13 rate it “Strong Buy,” one rates it “Moderate Buy,” and two rate it “Hold,” with an average price target of $486.29.
On early Monday, shares of Strategy (MSTR) rose after MSCI said it would not exclude bitcoin and crypto treasury companies from its indexes and after the company reported another bitcoin purchase. MSCI said distinguishing investment companies from firms holding digital assets requires further research, so those companies and assets will remain in its index.
The MSCI announcement coincided with a roughly 2.5% increase in MSTR stock, putting its market capitalization near $48.8 billion. The move provided some relief after the shares fell more than 50% in Q4 2025 while bitcoin fell about 25% in the same period.
Michael Saylor‘s firm announced it bought another 1,286 BTC for about $116 million. The company also reported acquiring 1,283 BTC for $116.0 million between January 1 and 4, 2026, at an average price near $90,391 per coin for that batch.
The firm reports total bitcoin holdings of 673,783 BTC at an aggregate purchase price of about $75.0 billion. Its average purchase price per bitcoin stood at roughly $50,500 as of January 4, 2026. Historically, the stock has rallied after large BTC purchases.
Sixteen analysts cover the stock: 13 recommend “Strong Buy,” one recommends “Moderate Buy,” and two recommend “Hold.” The average price target across those analysts is $486.29, implying substantial upside from current levels.
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