- MOGU Inc.‘s indirect wholly owned subsidiary agreed to buy under 1% of a China-based AI infrastructure firm for RMB 0.1 billion (about $14 million).
- The company previously set aside $20 million of corporate assets for digital currencies, including Bitcoin, Ethereum, and Solana.
- MOGU operates a KOL-driven online fashion and lifestyle marketplace in China.
- Social media marketing and KOL strategies remain key growth areas in China, according to a report.
MOGU Inc.‘s indirect wholly owned subsidiary, Hangzhou Shiqu Information and Technology Co., signed a share transfer agreement to acquire less than 1% of the registered capital of a China-based Artificial Intelligence infrastructure technology company for RMB 0.1 billion (about $14 million). The deal was disclosed publicly on Monday as a minority equity purchase.
MOGU runs an online fashion and lifestyle marketplace that emphasizes KOL-driven commerce. KOLs are key opinion leaders — influential social media figures who drive engagement, promote products, and connect merchants with users on the platform.
Earlier, MOGU allocated $20 million of corporate assets to digital currencies. Digital currencies are crypto assets such as Bitcoin (BTC), Ethereum (ETH), and Solana (SOL); the company said the allocation would also target related securities and investment products.
China’s digital economy has shifted toward layered KOL strategies and social media marketing even amid tighter marketing budgets. A report notes that investment in social media marketing continues to outpace the broader market, supporting platforms with sizable user communities.
Retail sentiment on Stocktwits around MOGU traded in neutral territory with normal message volume. Shares of MOGU rose more than 12% year to date in 2025.
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