Michael Saylor’s STRC Ad Deemed Misleading

Saylor's AI ad touts STRC stock as an insured savings account, but it lacks both FDIC insurance and dividend guarantees.

  • Michael Saylor‘s latest AI-generated promotional video likens the company’s STRC shares to high-yield insured savings accounts.
  • Unlike bank deposits, STRC offers no FDIC or SIPC insurance against loss and has traded below its $100 par value, including under $94 recently.
  • Strategy‘s own financial documents state the board is not required to hold any assets to back the STRC stock and is not obligated to pay dividends.

Michael Saylor utilized an AI-rendered version of a This Is Spinal Tap scene to market STRC as a superior alternative to traditional bank accounts. The new share class from his company, Strategy, promises a high dividend yield but lacks the basic protections of insured products. Saylor promoted the product by comparing its purported 11% yield to a 0% checking account and a 3% money market.

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However, STRC is a common stock, with dividends paid at the sole discretion of the board and no guarantee on principal. Consequently, its market price has been volatile, trading between $90.52 and $100.42 over the past year and recently below $94. This performance starkly contrasts with FDIC-insured accounts or SIPC-protected money markets.

Saylor has made similar claims for months, likening STRC to a “high-yield bank account” and stating the goal was to “create a bank account that pays 17-20%.” Meanwhile, Strategy‘s financial results disclose critical disclaimers. The company admits it is “not required to hold any assets to back the STRC Stock” and that the product is not a money market fund.

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