Global “Crypto” Google Searches Near 1-Year Low, US Hits Low

  • Worldwide Google search interest for “crypto” sits near a one-year low as 2025 ends.
  • U.S. searches for “crypto” hit a one-year low of 26 on Monday.
  • Mario Nawfal says retail interest has largely disappeared.
  • The market still shows fear after an October flash crash that caused nearly $20 billion in leveraged liquidations.

Worldwide Google search interest for the term “crypto” fell to 26 on Monday, close to a one-year low and just two points above the 24 low, according to Google Trends. U.S. search volume reached a one-year low of 26 on the same day. The worldwide collapse in April coincided with market turmoil tied to policy actions by Donald Trump.

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Mario Nawfal said “There is close to no retail interest in crypto right now. Do we need to start pumping the dino coins again to get retail to come back? After the Trump-Melania memecoin drama, it seems that retail lost a lot of faith in the space.” He added, “None of my normie friends or family ask me anything about crypto anymore.”

The low search volumes reflect weak retail sentiment after an October flash crash that produced nearly $20 billion in leveraged liquidations and saw some altcoins fall as much as 99% in a single day. The crash pulled Bitcoin from highs above $125,000 to about $80,000 in November, and prices have mostly traded between $80,000–$90,000 since then.

The CoinMarketCap Crypto Fear and Greed Index hit a yearly low of 10 in November and reads 28 at the time of reporting, signaling ongoing investor caution.

Definition — Google search volume scale: a 0–100 index where 100 is peak search interest for a term. Definition — Crypto Fear and Greed Index: an indicator that aggregates market data to measure investor sentiment on a 0–100 scale.

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