Coinbase launches new features to become everything exchange

Coinbase Unveils Comprehensive Financial Platform with New Trading, Crypto, AI, and Global Expansion Features

  • Coinbase announced a wide range of new products aiming to become a comprehensive financial platform.
  • The offerings include commission-free stock trading, prediction markets, equity derivatives, and crypto borrowing features.
  • Coinbase will expand its onchain infrastructure globally with the launch of the Base app in over 140 countries.
  • The company also introduced AI-powered portfolio assistance and institutional platforms for tokenized assets.

Coinbase revealed multiple new services during an event on Wednesday night as it plans to become an “everything exchange.” This platform will blend traditional finance, crypto-native instruments, and onchain infrastructure in one place. The strategy extends beyond cryptocurrency trading toward broader financial services.

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Among the products introduced are commission-free stock and ETF trading for U.S. users, enabling asset trades using USD or stablecoin USDC. Coinbase also launched prediction markets in partnership with Kalshi, allowing bets on real-world events such as elections, sports results, and economic data. Additionally, equity futures and perpetual contracts will be accessible within the main app.

Crypto features now include decentralized exchange (DEX) trading of Solana tokens through integration with Jupiter. The platform also added new borrowing functions that let customers use BTC and ETH holdings as collateral. Other announcements covered ICO launch support via Coinbase Token Sales and an institutional service called Coinbase Tokenize for tokenized assets, including stock tokens eventually.

The global rollout of the Base app, an onchain “everything app,” will introduce these services to more than 140 countries. Business customers can now use Coinbase Business tools, like payments, invoicing, and USDC functionalities. Developers also gain access to stablecoin and payments APIs capable of embedded wallets and custom-branded stablecoins.

An AI-driven assistant named Coinbase Advisor was unveiled to help users manage portfolios and utilize platform features. Brian Armstrong, CEO of Coinbase, declared, “A new era of Coinbase is here. I want us to be the #1 financial services app in the world.”

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The move positions Coinbase to compete not only with crypto exchanges but also brokerages, fintech apps, decentralized finance (DeFi), perpetual swaps decentralized exchanges (perp DEXes), banks, and prediction market platforms. By integrating diverse financial products, Coinbase aims to serve as a unified trading and investment platform.

On the macro crypto front, major cryptocurrencies showed gains amid AI-related optimism, with BTC at $87,900 and ETH at $2,960. The U.S. Senate confirmed pro-crypto Michael Selig as Commodity Futures Trading Commission (CFTC) chair. Other news included a $6 billion planned merger involving Trump Media, Solana developers testing quantum-resistant cryptography, and a partnership between Intuit and Circle to adopt USDC in TurboTax and QuickBooks.

Additional highlights include the European Central Bank advancing the digital euro project, Paypal teaming with USDAI for AI infrastructure, and Bitwise filing for a Sui-based ETF. In nonfungible tokens (NFTs), Kodas (+30%) and Moonbirds (+10%) stood out as notable movers.

For ongoing updates, visit reports on coinmarketcap.com and results from related initiatives.

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