- Bitcoin has rebounded toward $100,000 after falling to $75,000 in April, nearing its all-time high of approximately $110,000.
- Apple has loosened App Store restrictions on crypto applications in the U.S. following a court order in its legal battle with Epic Games.
- Developers predict the removal of Apple’s 30% fee requirement could trigger significant growth in crypto adoption and innovation.
Bitcoin prices have surged back toward $100,000, recovering from April lows of $75,000 and approaching the all-time high of nearly $110,000. Simultaneously, Apple has been ordered to ease restrictions on cryptocurrency applications in its App Store, eliminating the controversial "Apple tax" on purchases made outside iOS apps in the United States.
The ruling comes from a judge in the ongoing legal dispute between Apple and Epic Games, the creator of Fortnite. The court ordered Apple to stop collecting fees on purchases made outside of iOS apps and to remove restrictions on how developers can direct users to alternative payment methods. The company has indicated it plans to appeal the decision, which currently applies only in the U.S. market.
App Store Policy Changes
Following the court order, Apple emailed iOS developers with updated guidelines, stating that "apps on the U.S. storefront are [no longer] prohibited from including buttons, external links, or other calls to action when allowing users to browse [crypto-based non-fungible token] NFT collections owned by others." The company further clarified that "the prohibition on encouraging users to use a purchasing method other than in-app purchase does not apply on the U.S. storefront."
Phil Kwok, cofounder of crypto education app EasyA, posted on X: "This is big. I can’t tell you the number of times our app’s been flagged for compliance… simply because we mention crypto. This will pave the way for a flood of blockchain adoption."
Developer Enthusiasm
The cryptocurrency development community has responded positively to Apple’s policy update. Wojciech Kulikowski, a software engineer at Farcaster, suggested this could trigger a "generational golden consumer crypto bull run," adding in comments to Decrypt that it "will allow for more experimentation with crypto-native mobile apps that were previously often blocked from Apple [iOS] App Store."
A cryptocurrency software developer using a pseudonym explained on X: "Apps can accept crypto payments rather than routing through the Apple app store (with a 30% fee). This is huge for integration with mobile wallets where users can spend their crypto directly (USDC, ETH, SOL, etc) without having to pay extra fees."
The court-mandated changes are expected to create new opportunities for blockchain applications on iOS devices, potentially contributing to further interest in Bitcoin and other cryptocurrencies as mobile accessibility improves.
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