- Over 94% of Binance token listings from 2024 and 2025 have declined in value, with losses ranging from 17% to 97%.
- Of the 27 tokens listed on Binance in 2025, only 3 showed positive returns, with an average loss of 44% across all listings.
- Former Binance CEO Changpeng Zhao acknowledged issues with the platform’s listing process, as the exchange implements public voting for future listings.
The vast majority of cryptocurrencies listed on Binance during 2024 and 2025 have suffered significant losses, according to recent analyses. Crypto researcher Dethective reports that 24 of the 27 tokens listed on the exchange this year have declined in value, with average losses of 44% and some tokens dropping by more than 50%.
2025 Listings Show Poor Performance
According to data shared by Dethective on X (formerly Twitter), if an investor had placed $100 on each of the 27 tokens Binance listed this year, their investment would now be worth approximately $1,500. Only three tokens – FORM, RED, and LAYER – delivered positive returns, while 13 tokens lost over half their value. Dethective characterized these listings as "pure exit liquidity" and expressed concern that such poor performance could damage crypto’s reputation among newcomers.
The situation was even worse for 2024 listings. Dune analytics published by user @oladee revealed that nearly 98% of tokens listed last year were in negative territory, with an average loss of 54.6%. Twelve tokens lost over 90% of their value since being listed. Only one token, BABYDOGE, showed a positive return of 8.9%.
Changing Listing Dynamics
Binance listings were once considered a mark of legitimacy that typically boosted a token’s value. This dynamic appears to have shifted dramatically, with most listings now depreciating over time. While 2025 has shown bearish trends across many cryptocurrencies, 2024 was broadly considered a bullish market year, making the 98% decline rate particularly notable.
In February, former Binance CEO Changpeng Zhao acknowledged issues with the platform’s listing process, describing it as "a bit broken" in a post on X. He specifically noted concerns about the time gap between announcing and implementing listings, which can lead to price volatility.
In an apparent response to these challenges, Binance recently announced another round of its "Vote to List" initiative, allowing public input on which projects should qualify for listing on the exchange. The program was first introduced in February 2025.
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