News Provenance Helps Arkansas Farmers Track Food With Ethereum

Provenance Helps Arkansas Farmers Track Food With Ethereum


- Advertisment -

Provenance hops across the pond to offer Arkansas farmers blockchain-based supply chain solutions.

Chicken products sold by San Francisco-based Golden Gate Meat Company can now be tracked on the Ethereum blockchain thanks to a partnership between charitable group Heifer USA, Grass Roots Farmer’s Cooperative, and blockchain based food supply solution company Provenance, as announced on August 2, 2017.

The Grass Roots Farmer’s Cooperative cites a Label Insights study which indicates an increasing desire among Americans to know more about the food they eat. The cooperative believes that blockchain technology can be used to increase transparency in food supply chains, and has turned to Provenance for their expertise. As previously reported by ETHNews, Provenance has completed successful pilots for tracking tuna from hook, to harbor, to homes across the UK.

In an announcement on the cooperative’s website, Cody Hopkins, Grass Roots general manager highlighted the importance of enabling customers to make informed decisions, saying:

“In an age where skepticism may very well be at its peak, Grass Roots is working to improve access to information so that customers feel empowered by their choices, not encumbered by them. We hope that by verifying our foods on the blockchain, we establish trust that allows our customers to eat with confidence.”

The latest implementation of Provenance has been applied to tracking chicken products distributed by Golden Gate Meat Company. Pasture-raised chicken can be tracked on Provenance’s web interface, which displays the product’s supply chain details, when it was produced, the quantity of product, batch ID, ownership, and which suppliers were involved in the creation of the product. Each step that the product takes along the supply chain is tracked under the “Journey” tab, perhaps giving consumers more peace of mind when tracking the sources of their sustenance.

CEO of Provenance Jessi Baker explained to ETHNews that while mainly focused on the UK and Europe, the company also has “had some great pioneering customers from the States and all over the world. They tend to be smaller businesses, where transparency really works in their favour.” She continued:

“Grassroots is one of those businesses. They have been proactive and managed to use the Provenance software platform self-serve to track end-to-end, which is a great proof point for us and also a great example for other small food businesses around the world keen to differentiate with transparent, traceable products.”

Provenance is in talks with larger food businesses in the US but has yet to make those discussions public, according to Baker.

“Provenance is aiming to enable proving the great things about your products in a trusted way as easy as joining a social network – this proves we are getting closer!”

Jeremy Nation is a writer living in Los Angeles with interests in technology, human rights, and cuisine. He is a full time staff writer for ETHNews and holds value in Ether.

Source link

Latest news

Ethereum Price Sees $500 for the First Time in Two-and-a-half Years

First launched in 2014, Ethereum or Ether is one of the oldest altcoins and probably the most...

Banking Sector is Ready for a Tech Revolution With Cryptocurrency

When our world is going through a massive change due to COVID-19blow, it is very likely that...

OpenDAO’s Bridge Opens New Possibility for Mass Adoption of DeFi

When Satoshi Nakamoto officially created Bitcoin on January 3, 2009, his vision for the digital asset was...

Crypto’s price surge was mostly due to limited information – here’s why

As the world becomes more and more digitized, the usage of one of the most popular cryptocurrencies,...
- Advertisement -

U.S. Authorities Seized Bitcoin Worth a Total of $1 billion

The cryptocurrencies were in the possession of a person who had hacked Silk road, which was detected...

Top 12 BEST Crypto Trading Bots for 2020

TL;DR: In this article, we present a list of the best Crypto Trading Bots of 2020. If...

Must read

- Advertisement -

Read Next
Recommended to you