Dash Embassy DACH recently got Change, which enables consumers to easily manage many of their cryptocurrencies from one app and will soon be introducing a crypto payment card, to integrate Dash.
Change “strive[s] to make [their] app as simple and accessible as possible” in order to ensure “users can have a seamless experience when buying, selling, and transacting with cryptocurrency”. They currently accomplish this by “charging zero fees but this can change in the future as [they] continue exploring ways to make [the] company sustainable in the long run”. They also do not currently charge for fiat Euro deposits. Thus, Dash was a natural fit for integration into their platform.
“Dash is one of the largest cryptocurrencies, with big communities around the globe. It is the next logical step for us as we expand our list of assets. Change users can convert Dash to and from BTC, ETH, XRP, LTC, and USDT”
Change acts as a single point of management so consumers do not have to be using multiple apps or multicoin wallets that do not support fiat.
“Change is not a crypto exchange per se. We make it easy for our users to get started with cryptocurrency and manage their investments conveniently from the app. We will soon be launching our payment card, that makes it easy for users to spend the funds they have in their Change account. We also plan to add more investments to the app to complement our offer.”
Structuring payment services to create solutions for consumers and merchants
The structure of Change places it in a unique position as a hybrid of a custodian, multicoin wallet, exchange, and crypto debit card solution. Change further specified that they “currently act as a custodian for [their] users’ funds”, but “[t]he funds are not locked however – users can withdraw any cryptocurrency to an external address”. This is an important distinction since other multicoin trading apps do not allow consumers to take their digital currencies off the platform, such as Square Cash and Robinhood. Controlling cryptocurrency comes down to who controls the private keys and has the ultimate decision of the funds. So while Change is a custodian for the funds, they at least allow consumer to move the money off their platform onto another wallet that will allow users to access their private keys.
Further, their crypto payment debit card is another potential solution in a long line of crypto debit cards; Equicex, Paycent, FuzeX, PolisPay, and others. Some have had trouble getting off the ground mostly because of regulation difficulties when attempting to integrate with the old financial system, including hefty fees. However, entrepreneurs keep trying to launch crypto debit cards in order to solve a key consumer pain point of being able to use cryptocurrency at merchants that have not yet directly adopted cryptocurrencies.
Additional fiat on-ramps strengthen merchant and consumer adoption
A key in gaining more wide spread, direct cryptocurrency adoption is making user experiences and user interfaces simple and friendly so consumers and merchants do not have to face high switching costs when moving from fiat money. Uphold is targeting consumers and merchants with a simple-to-use strategy much like Change and even went so far as to directly integrate into the Dash mobile wallet to make consumer and merchant access even more seamless. Then other exchanges like SouthXchange, Kraken, Bitbns, OKEX, Digifinex, IDAX, BitInka, Panda Exchange, CoinCola, Paycent, VegaWallet, 3xbit, and Jinance have integrated Dash InstantSend support to provide consumers with the transaction confirmations in less than two seconds that are now automatic on the Dash network.
Providing consumers and merchants with network services that they can consistently rely on has allowed Dash to see major adoption in integral usage regions, such as Venezuela, Colombia, parts of the U.S., Nigeria, and other locations. Then services like DiscoverDash are able to connect Dash consumers with the nearly 5,000 merchants that accept Dash around the world.