Video game developer Ubisoft is investigating the implementation of blockchain technology to enhance in-game experience.
During the Design Innovate Communicate Entertain Summit, Lidwine Sauer, the director of insights and trends at Ubisoft’s Strategic Innovation Lab, said that “We now live in a golden era which has seen augmented reality and artificial intelligence rise to prominence.”
She also noted that “In the last months, the world became fascinated by cryptocurrencies, which are digital currencies governed by algorithms and not by governments or central banks.” The fascination has driven the company to investigate applications of the technology.
“Gamers can finally have real digital collectibles that cannot be replicated by anyone and can be 100 percent owned by you,” said Sauer “Thanks to the blockchain, we can now have the equivalent of a digital Picasso, with the advantage that it’s a lot more difficult to steal something on the blockchain than to steal a Picasso.”
Blockchain technology allows for the digital items to be one-of-a-kind, and in terms of games, it would mean unique in-game items or downloadable content (DLC) for gamers. While Sauer says that is a possible application, the lab is looking deeper into the technology.
“It’s one of the use cases of the blockchain, and we want to go further than that,” Sauer said. “We feel there’s something even more interesting to find through the blockchain, and we’re in the process of trying to find that interesting thing.”
Sauer, however, did not state whether blockchain assets will be implemented in upcoming games or integrated with existing microtransaction models.
Ubisoft is a French video game publisher. It is known for publishing games for several acclaimed video game franchises, including Assassin’s Creed, Far Cry, Just Dance, Prince of Persia, Rayman, and the Tom Clancy series. It is the fourth-largest publicly-traded game company in the Americas and Europe after Activision Blizzard, Electronic Arts, and Take-Two Interactive in terms of revenue and market capitalization.